Native display advertising is a type of advertising that conforms to the form and function of the platform upon which it comes across.
Which makes it preferred to other forms of advertising like banner ads which is very distracting and stands out from the displaying content.
How Native Ads and Banner ad Components differs
For Native advertising, the advertiser (brand) gives the components of the advertisement like the headline, URL, images, log and others to the publisher. This is unlike law firm PPC or other paid types of advertising that display prominently at the top of the search result.
The publisher then uses the ad manager to create a design or style to match their site or app. The user of the app or site sees a different interface from the one that was sent by the advertiser.
The banner advertiser gives a complete image with a fixed size to the ad manager, the ad manager doesn’t change it to fit their site, the ad manager sends it as it was received. The user sees the exact complete image sent by the advertiser.
Advantages of Native ads over others
1. It encourages users to read or listen to the ads.
2. Its main aim is to drive traffic to the site.
3. It is less distracting because of its natural look on a site.
4. Native ads can be interactive for the user by using games, quizzes and others.
5. A user can choose to read it or not.
6. Native ads use a rather soft selling method.
Best Practices for Creating Customized Native Ads placement
1. Make the ads properly fit into the app or site
It’s best to make sure a particular ad is distinguished from the content on the site but subtle enough to fit into the content and design of the app.
2. Prioritize your audience
Know your audience and their expectations, to prevent them from misinterpreting ads, and clearly label your ads.
3. Do not add Blockage
Avoid using your ads to prevent the user from doing what he or she visited that site for. It makes it annoying for the user.
4. Search for openings
Native ads can unlock new ad revenue, with the way it was designed to please the audience with its contents like catching videos or images.
Native ads implementation
1. Test your ads:
Before the ad is sent to the Targeted audience it’s best to test how it fits the site or app.
2. Checkout ad policy:
Make sure to check ad policy to prevent you from going against the required guidelines
3. Create a post-performance plan:
The ad must be reviewed at different times to make sure it’s getting feedback from the user. Steps should be taken to make changes if the need arises.
Native ads implementation resources
You can use Google Developer Documentation to Get your app ready for native ads, use it to make native ads Templates or better still use it to make native ads from scratch whatever your preference is.
Developer Documentation can also be used for ads testing with firebase. For policy and guidelines, you can get support from the Admob help centre.