Impact of COVID-19 for the past two months, the entire SEO community has been talking about the latest COVID-19 pandemic outbreak and its impact on organic traffic and performance.
It has been observed that there has been a significant drop in the organic performance of websites across various verticals. And Impact of COVID-19 at the same time, there are several verticals where organic traffic has seen a significant increase. There are various new Search Engine Results Page (SERP) features that one can see emerging on various search engines like Google.
With increasing panic and uncertainties in the economy due to Impact of COVID-19, various businesses and industries have been hit hard. Several industry experts said that significant changes in organic traffic, as well as revenue, were observed from 12th to 16th March 2020.
One of the interesting developments in the pandemic has been that Google’s results page has started to stir up several new panels related to ‘coronavirus’. These panels provide information and data related to the disease to the users. Content is generally taken from the website of the World Health Organization (WHO), the Centers for Disease Control, and several other local government bodies.
Google has also started displaying an ‘SOS Alert’ panel to indicate the state of emergency across the world. It is one of the most effective ways to address the COVID-19 emergency online and create a sense of urgency among users. Another interesting SERP feature is that when a user searches for something related to ‘coronavirus’, the safety tips one needs to follow during this crisis are displayed on Google. These tips show a video that instructs researchers on how to properly wash or sanitize hands, along with other tips taken from the WHO website.
Additionally, an ‘Affected Areas’ panel is also displayed, which shows the areas on the world map that have been affected by this pandemic. On this map, it is easy to see how the epidemic is spreading around the world and how its density is spreading in different areas of the world.
In addition, Google also shows a ‘Symptoms’ panel where one can quickly check for common symptoms of COVID-19 before other search-related organic results are displayed. This list of symptoms has also been pulled from the WHO website.
How will coronavirus affect long-term trends?
COVID-19 is being touted as one of the biggest trends in Google’s search history. People are not only looking for information related to the coronavirus, but national leaders like Narendra Modi and Donald Trump are also keeping an eye on the information related to the stock market.
Long-tail keywords have also started getting a lot of importance. For example, pandemic vs pandemic, are there any test centers in my area, the best movies/series to watch in quarantine, are there any shops open, and much more!
These types of searches can put marketers under a lot of pressure as there is a need to be careful and thoughtful while finding the right target keywords and creating a proper and effective strategy.
It is also possible that search queries related to COVID-19 may continue for a long time, as well as the future of banking, how travel will resume, the future of schools after COVID-19, and much more!
How should businesses and SEOs react at this point in time?
Since the number of people working from home has increased more than ever before, it is no longer necessary to commute daily to go to work. Businesses and SEOs now have more time to create and execute their digital marketing strategies. Whether it is creating content for a sanitizer and mask brand or an SEO marketing plan for a global media agency, there is ample time to plan and develop digital marketing strategies.
According to various experts, businesses and websites should stay ahead of the curve and implement various ideas and techniques to keep the website updated and optimized.
As the level of competition is expected to increase after this pandemic, it is the right time for businesses to partner with the best digital marketing agencies in India like Arm Worldwide, to be ready with their digital marketing strategies to help business websites achieve higher levels. level to be ranked. Competitor.