Web page design companies have always done what they do, that is, to design websites from scratch or to re-design existing websites. These days, however, such companies are faced with the increased expectation of small-to-medium sized companies – web site designs that not only attract attention but also gets to the top of search engines.
It should be said, however, that there is a difference between SEO and web design. They are basically apples and oranges.
What Is SEO?
SEO or Search Engine Optimization is not rocket science, but it does take a certain amount of programming, website copywriting and negotiating skills. Simply put, SEO is about getting your website to the top of search engines (Google, Yahoo!, MSN and others) for specific search terms.
It pays to pay attention to this side of website building – at least 40% of all traffic on the Internet comes from people typing in keywords on the search engines. People use search engines for information. People automatically assume that websites that top search engine results (among the Top 10) are the best websites for what they are looking for. Not surprisingly, those on the top results generate the most sales.
To optimize your website, there are two thing you need to pay attention to:
(a) optimization of web pages and (b) link building. Both go hand in hand in topping search engine results.
Web Site Design
Your website design goes is complementary to SEO. A lousy web design that is not friendly to the search engines is a dead investment. On the other hand, a website that has a user-friendly design and is easily navigated not only helps your website get to the top of search engines, it also ensures that your visitors do not press the back button right away when they land on your page.
Graphics, text, color, and space – these are all elements that are arranged in a website design. Most business owners think that they can save a lot on a template-driven web design. However, the fact is, the slight difference in cost between a custom design and a template design has become negligible with the emergence of affordable custom web design companies.
A web design company basically concerns itself with the aesthetics, navigation and user interface of a website, and it must always be in keeping with goals of the organization that a website is being designed for. The process of website design begins by gathering data, understanding the site’s objectives, and knowing the target audience.
Once you already know the website’s objectives and target audience, website navigation structure and content generation follow. Basic web pages are then designed using an HTML editor like Microsoft FrontPage and Macromedia DreamWeaver.
Choosing an SEO web design firm is an important decision to make, but you have to remember though that SEO and web design are two separate disciplines and require two sets of capabilities. If you are negotiating with design firm, check their portfolio of designs and check if the websites that they designed are even ranking well in the search engines.