A conference provides an excellent chance to build authority in your sector, raise brand recognition, and inspire or entertain both potential and existing customers. Meetups and professional conferences have spread to every business on the planet.
Anyone seeking information about your conference will begin by searching for your website in a search engine. Your website is an important promotional tool that will assist you in establishing credibility and promoting your event. Websites are still one of the most effective event promotion tools available today. They deliver information to individuals.
There are several hard and fast guidelines that web designers may apply to make their sites seem as appealing as possible while still making them easy to browse and engage with.
Here are some of the most recent web design trends, as well as some of the critical considerations for organizations when developing event websites.
Get to the Point
Keep in mind your landing page offers something that catches the attention of the visitor. You might include a well-known guest speaker or testimonials from celebrities or high-profile guests who attended your previous event. If your venue is in a desirable location.
Because no one looks at a web page for more than 10 seconds, concentrate on your event’s main message. Make sure that everyone who visits your site’s landing page can quickly skim it, comprehend what the event is about, when and where it will take place, and how they can register.
Put your location and date above-the-fold
Attendees need to be able to tell where and when your event is occurring right away. If customers can’t readily discover it, they may quit your website entirely. Before you get into speakers or other details, make sure your audience knows whether they can even attend in the first place.
The final output is not the conference website. They are a means to an end, which is a physical event.
Bright Statement Colors
The term “supersaturation” sends out a strong message. Daring colors like turquoise, electric purple, and even yellow are making their way into event website designs in the next year because they are aesthetically appealing. If you want to use powerful color theory to increase event registrations, try choosing bright colors if your target audience is males and soft tones if your target audience is women.
However, if you want to appeal to a larger audience, utilize blues, reds, oranges, purples, greens, and grays, which are all regarded to be among the greatest colors for event websites.
Don’t Forget About Fonts
Usually, event websites employ a certain typeface or typography that adheres to the organizer’s corporate rules, while many others do not. If you have that option, consider the possibilities since the typeface you choose might provide subtle signals about the personality of your event or organization.
Make it user-friendly (and responsive!)
A gorgeous event website is useless unless it is simple to use. When designing your website, you should constantly put yourself in the shoes of the visitor. Because more than half of your audience will access your website on a mobile device, it must be responsive. Avoid clumsy dropdown menus and, if feasible, go for a one-page website. Before you publish your event website, test it on various devices and web browsers. Check that no text is too tiny.
Create time-pressure by including a countdown feature
A countdown that shows how many days, hours, or minutes visitors have left to sign up for the event may be found on a couple of the websites we’ll look at below. This is an excellent method to build momentum and persuade visitors to join up right away or risk losing out.
Use Good Call To Action Buttons
An event website with no clear call to action might be off-putting or just perplexing. Let’s go through the objective of a call to action and how it should operate swiftly. CTAs might be buttons, links, forms, or anything else that prompts a user to take a certain action. Event websites seek to sell tickets, inform new visitors, and even allow sponsors and speakers to contact them about their services.
The majority of visitors to these websites anticipate that the CTA will lead them to further information about the event.
Use engaging images
Where do you anticipate potential attendees will go after seeing your event page? According to our findings, the majority of people are sent to YouTube and Google Images. This is because customers are seeking visual confirmation of what to expect from your events, such as photos or videos.
While copy and content are vital, visual signals play an equally significant part in the decision-making process by offering a look into the event experience. So, when designing your event website, be sure to include images that capture the spirit of your event and depict it as a can’t-miss experience.
Have Multilingual Support
Multilingual websites were among the most cost-effective methods to publicize your events. They assist to attract new guests, strengthen partnerships, and offer your events a global perspective.
Vlogs are still popular, owing in part to the fact that video is the most popular and engaging sort of marketing material available today. Aside from being great for SEO, video footage can be leveraged to deliver value to event website visitors in a variety of ways. Video material is a flexible must-have for any event website design, from offering ticket package details to presenting highlights from last year’s event to sharing special ideas from event speakers.
Less is more
Once creating registration webpages, the first tendency is to locate a blank space and fill it. Yes, there is a lot of vital event information that has to be pushed on there. However, whitespace may be our ally! Furthermore, event planners sometimes regard whitespace as a throwaway, especially when there is a plethora of really relevant material to communicate with guests.
Make Site Navigation Easy
Consider the customer experience and make the transition from one page to the next as easy as feasible. Avoid using a lot of drop-down menus since they might make your site seem cluttered and take up precious space. Because many people will access your site via mobile devices, you must consider how it will appear and function on various displays. According to Tech Crunch, there is a new trend in employing top bar menus for smartphones instead of the standard hamburger menu layouts.
Make it social (and include social proof)
An event is a social gathering. That should be shown on your website. Encourage people to post your event on social media and invite their friends. There is no greater marketing than word of mouth. Incorporating social media into your event can help it to be a success.
Incorporate your social media profiles into your website (or at least have some links or buttons). This makes it simple for guests to remain up to date on your event.
Identity & Branding
Every event requires branding. It increases subliminal recognition and allows the event to reach a larger audience. Even the tiniest incidents have the potential to blossom into something significant. Presentations, activities, and the conference setting all have a part in the success or failure of an event.
However, you should never underestimate the power of branding, both intangible materials such as banners and products and digital materials such as websites and social accounts.
Motion UI is yet another entertaining visual approach for increasing the engagement of your potential guests on your website. Because of the availability of high-speed wifi and other lightning-fast internet technologies, almost everyone’s attention span has been reduced. And, in an attempt to adapt your event website to this reality, you’ll want to keep people on your site longer by using website animations that respond to their actions on the site.
Provide an easy checkout experience
Don’t allow a tedious purchasing experience to make someone second-guess their decision once they’ve decided to buy. According to research, each step in the checkout or registration procedure results in a 10% decrease in transactions. So, make the purchasing procedure as simple as possible. You can use a WordPress event management plugin that can handle a lot of these tasks for you. There are plenty of options to choose from.
A conference provides an excellent chance to build authority in your sector, raise brand recognition, and motivate or engage both potential and existing customers.
Building a website may appear to be a difficult task to someone who has never done it before, and the reality is that it can be, if you’re not using the basic tools like WordPress themes, or plugins. But it doesn’t have to be that way. If you’re stuck for ideas, look at events on other websites and see what you like or dislike about them.